🇳🇿 I am now a New Zealand citizen! Hello Reader, It all started 15 years ago, when my young family and I left the United States to seek better fortunes abroad. First we went to Costa Rica for a few years, which had its pluses and its minuses. Ultimately, it wasn't a good fit for us. Eight years ago we moved to New Zealand, and this week, we were awarded citizenship in our new home country. 💡 Why .co.nz ? When I pivoted my business from a digital marketing agency that helps experts and...
10 days ago • 2 min read
📊 Prompting is the most important skill of the future. Hello Reader, Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a framework like PILLARS, you will clearly scope what you want a GPT model to produce for you. 💡 This structure will transform your outputs. Let’s break it down. 🧵👇 1/ Persona Who is...
17 days ago • 3 min read
📊 More than 80% of people surveyed for Microsoft's Work Trends Index said that using GenAI made them more creative, and they also enjoyed their work more. ‽ Hey, this is a new newsletter! That's right! The Stellar Platforms Newsletter and Playful Productivity newsletter are both retired. The author, Caelan Huntress, is pivoting into GenAI. Give this new newsletter a read, and unsubscribe at the bottom if it's not for you. Or keep reading, if you like it. Hello Reader, When Jensen Huang took...
24 days ago • 3 min read
Hello Reader, This year, I’m pivoting my business to teaching Generative AI. Training knowledge workers on how to use these new AI tools is a massive opportunity, and there is a lot of demand for it. According to KPMG, 70% of CEOs say that AI is their #1 investment priority. A survey across 16 countries found that GenAI training is the top request by employees, but only 39% of workers had received any training. The Future of Jobs Report for 2025 predicts 92 million jobs will be displaced by...
about 1 month ago • 1 min read
Hello Reader, For eleven years and counting, every year I have published an Annual Review and my New Years Resolutions on my blog. TL;DR - 2024 was a good year. The highlight was moving to Christchurch. My biggest wins were: Unpacking the family storage unit after 13 years Celebrating my 20-year wedding anniversary Recording and publishing the audiobook of Marketing Yourself Traveling to Australia twice, once for pleasure and once for business Mastering my new instrument, the juggledrum, to...
about 2 months ago • 1 min read
Hello Reader, It's that time of year, when we look back at 2024 to remember our victories, learn lessons from our failures, and prepare for the year ahead. "Look back to learn how to look forward." - Joe Girard Every year, I look back by doing an Annual Review. This consists of answering these 4 questions: What went well last year? What could have gone better? What are the most important lessons I have learned? Who will I be next year? For ten years I have published an Annual Review on my...
about 2 months ago • 1 min read
Hello Reader, ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because I have two choices: Continue writing by hand (which I love to do) and take more time about it than others do, or Use AI to spend more time editing bland copy,...
3 months ago • 4 min read
Hello Reader, When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients. Authors, coaches, and speakers are the kinds of...
4 months ago • 1 min read
Hello Reader, In 24 hours, I'll be going live with the Authorverse community to teach my newest workshop, '5 Business Models Behind Books.' Here are the 5 books I will be using to illustrate the 5 business models: (Yes, I am using my own book as an example. Teacher's prerogative. 😁) In working with so many experts and entrepreneurs over the past decade, I have been on the back-end of many businesses that rely on a published book as the cornerstone of their positioning. The 5 business models I...
6 months ago • 1 min read